DELTA is an organization at Notre Dame University that provides resources for fostering conversations about how to live full lives in a world reshaped by technology. I was brought in to help rebrand the organization from the ground up, including developing the verbal brand strategy and defining the brand’s values. From there I helped define the visual brand foundations—connecting the verbal brand to the visuals through logo exploration, color, typography, and photography. Once that was done, I helped the team build brand collateral—slide decks, workshop documents, and Canva templates. Finally, I designed a website that houses downloadable resources, information about DELTA, and ways to get involved.