Docusign Iris is the AI engine behind many of the features you see across Docusign’s platform. At the start of 2025, we set out to give Iris its own identity and officially introduce it at our Momentum event in New York that April. The project covered everything from exploring the AI brand landscape to naming, designing the logo, building in-product experiences, and creating visual and verbal guidelines that showed how Iris could come to life across all kinds of media.