I’ve always thought designing logos is a bit like cracking a code. How do you squeeze a company’s personality into one little mark that’s instantly recognizable—and still clever enough to hint at what they actually do? And of course, it has to look just as good in black and white, blown up on a billboard, or tucked into the corner of an app. It’s a tricky puzzle, but one I never get tired of. This page is a peek at some of my favorite logos I’ve created over the years.