Jeremy J Loyd
Visual Designer
Identity work for TourFit, a golf startup focused on performance beyond just the swing. Training includes on-course time and involves both physical and mental aspects of the game. Working closely with the founder, we set out to create a non-traditional golf brand, one that’s friendly, approachable, and for everyone. We created the fox mascot, Ace, who is a symbol of cunning and cleverness that the training helps to bring out.
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© 2021 Jeremy J Loyd